About
We exist so organisations can prove they make life better.
Realifex — REAL LIFE eXperience — was founded in Sydney, Australia in 2014 and is now headquartered in Amsterdam, Netherlands. We pioneer Wellbeing Intelligence®: the discipline of turning lived human experience into evidence an organisation can act on.
Our vision
A world where the value of a relationship is measured by the wellbeing it creates.
Almost every organisation was founded to make life better in some way. But the systems built to scale that promise — funnels, tickets, NPS scores — quietly strip out the human part. What's left is efficient and hollow.
We believe the most valuable customer relationships are the emotionally engaging, meaningful and relevant ones. Our work is to give organisations the expertise, technology and methodology to build those relationships deliberately — and to demonstrate the difference with data rather than sentiment.
How we got here
- 2014
Realifex is founded in Sydney around one question: can wellbeing be measured honestly?
- 2016
RealifeChange® launches on iPhone and Apple Watch as the public proving ground.
- 2017
Webby People's Voice Award for Best Visual Design – Function, plus W3 and Davey honours.
- 2019
The five-dimension model matures into Wellbeing Intelligence® for organisations.
- Today
Deployed across financial services, healthcare and regenerative finance.
What we hold to
Four commitments, in every engagement.
- Human
- We design for a real life with real constraints — never for an idealised user.
- Accessible
- If it takes explaining, it isn't finished. Insight should land in seconds.
- Life changing
- We measure ourselves by the change created for the person, not the click.
- Generous
- Our methodology is shared openly, and handed over when a project ships.
Next step
Let's find out whether we're the right partner.
A short conversation is usually enough to know. We'll be honest if Wellbeing Intelligence® isn't the answer for your situation.